Wayfen

Ibhulogi ye-Wayfen · 2 Novemba 2026

Ukusetha izinhloso zokuthengisa basendaweni: indlela yezinyathelo elungile nengokoqobo

Iningi lezinhloso lisethwa ngokuthatha inombolo yonyaka odlule bese kwengezwa iphesenti. Lesi siqondiso sibonisa ukusetha izinhloso zokuthengisa basendaweni ngendlela efanele: qala ngenombolo yenkampani, uyiqhathanise nalokho isifunda ngasinye empeleni singakufeza, uyihlukanise ngobulungisa, bese uyiguqula ibe yisivinini sesonto ithimba lakho elingasilandela.

Ngokufushane:

Kungani izinhloso zibalulekile, nokuthi kungani zihlala zingalungi

Izinhloso ziyasebenza. Ekubuyekezweni kwabo kocwaningo lweminyaka engama-35, izazi zengqondo u-Edwin Locke no-Gary Latham bathola ukuthi izinjongo ezicacile nezinzima zihlala zilethe ukusebenza okungcono kunokutshela abantu ukuthi benze okusemandleni abo. Ezimbili zezimo abazichaza zibaluleke kakhulu lapha: abantu badinga impendulo ngenqubekela phambili yabo, futhi umphumela uqina kakhulu uma abantu bezibophezele enjongweni.

Lezo zimo ezimbili yilapho izinhloso zokuthengisa basendaweni zihlala zihlulela khona. Inhloso umsebenzi wasendaweni ayibona njengengalungile ayinakho ukuzibophezela. Inhloso ehlolwa ekupheleni kwenyanga kuphela ayinikezi impendulo. Futhi inhloso eqanjwe emoyeni, njengokuthi "unyaka odlule + 20%" kubo bonke, ayinaki ukuthi isifunda esisodwa sikhula ngokushesha kuyilapho esinye sisanda kulahlekelwa ngomthengi wacho omkhulu.

Indlela engezansi ixazulula zonke ezintathu lezi zinkinga: izinhloso ezakhiwe ngobufakazi, ezivunyelwene nomsebenzi ngamunye wasendaweni, futhi ezilandelelwa njalo ngeviki.

Isinyathelo 1: Qala ngenombolo yenkampani

Yonke inhloso yomuntu ngamunye kufanele ilingane nento ethile. Qala ngesamba esidingwa yinkampani ngalesi sikhathi, ngokuvamile esivela esabelweni sakho sonyaka sokuthengisa. Uma ungakabi nesabelo, isiqondiso sethu se-isabelo sokuthengisa kanye nokuthengiswa kwangempela sikhombisa ukuthi ungasisetha kanjani bese uqhathanisa nemiphumela yangempela inyanga ngayinye.

Hlukanisa inombolo yonyaka ibe izinyanga usebenzisa iphethini yonyaka odlule, hhayi ngokuyihlukanisa ngo-12. Uma u-12% wokuthengisa konyaka odlule wafika ngoMashi kanti u-5% wafika ngoJanuwari, hlela iphethini efanayo ngaphandle uma kukhona okushintshile. Inhloso engaziboni izikhathi zonyaka iqinisekisa izinyanga ezimbi nezinyanga ezilula, futhi ifundisa ithimba ukungayinaki inombolo.

Isinyathelo 2: Bheka umlando wesifunda ngasinye

Ngomsebenzi ngamunye wasendaweni, thatha okungenani izinyanga ezingu-12 zokugcina zokuthengisa ngenyanga. Bheka:

Lokhu kukunika isisekelo esicacile: lokho isifunda esijwayele ukukuthengisa ngenyanga evamile nalokho osekwazi kakade.

Isinyathelo 3: Hlola ukuthi isifunda singakufeza ini empeleni

Umlando ukutshela ukuthi kwenzekani. Ukukwazi kutshela ukuthi kungenzeka yini. Kumaqembu asendaweni, ukuhlola okulula kokukwazi kusebenzisa izinombolo ezine ongazithola ngokuvamile emarekhodini akho okuvakasha:

Zidlange ndawonye. Isibonelo: izivakashi ezingu-6 ngosuku ezinsukwini ezingu-21 zokusebenza kwenza izivakashi ezingu-126. Uma u-20% wezivakashi uphela ngo-oda, lokho cishe kuyoba ama-oda angu-25. Ngo-oda elingu-4,000 ngalinye, isifunda singanikeza cishe u-100,000 ngenyanga ngemikhuba yanamuhla.

Uma inhloso yakho ehlelelwe ingu-140,000, izibalo zikutshela ukuthi yini okufanele ishintshe ukuze ufinyelele kuyo. Mhlawumbe izivakashi eziningi (ukuhlela kangcono indlela kungangeza owodwa noma amabili ngosuku), izinga eliphezulu lezivakashi ezisiholela ku-oda (ukulandela kangcono izi-quote), noma i-oda elikhulu ngokwanele (imikhiqizo eyengeziwe kumthengi ngamunye). Inhloso engenamacebo ngemuva kwayo iyithemba nje.

Cabanga futhi ngamandla: amakhasimende angaki esifundeni athenga kuwe namanje, nangaki angangathenga? Umsebenzi wasendaweni onamakhasimende angu-80 asebenzayo kwangu-300 anendawo eningi yokukhula kunoyedwa osevele esebenzela angu-250 kuwo.

Isinyathelo 4: Hlanganisa izinhloso ezisuka phezulu nezisuka phansi

Manje unemibono emibili: inombolo yenkampani kusukela kuSinyathelo 1 (phezulu kuya phansi) kanye nalokho isifunda ngasinye singakufeza kusukela kuZinyathelo 2 no-3 (phansi kuya phezulu). Engeza izibalo ezisuka phansi bese uziqhathanisa nenhloso yenkampani.

Abaphathi abaningi bahlela izinhloso zomuntu ngamunye ezengeza kancane ngaphezu kwenhloso yenkampani, ngokuvamile amaphesenti ambalwa ngaphezulu, ukuze ibhizinisi livikelwe uma umsebenzi wasendaweni eyodwa engafinyelela. Uma wenza lokho, khuluma ngakho ngokusobala nethimba.

Isinyathelo 5: Lungisa ngabantu, hhayi ngezifunda kuphela

Ngaphambi kokuqedela inombolo ngayinye, hlola uhlangothi lwabantu:

Isinyathelo 6: Hlukanisa inhloso ibe amasonto nezinsuku

Inhloso yenyanga engu-100,000 ayicacile. "Cishe u-4,800 ngosuku lokusebenza, noma u-24,000 ngeviki" kuyinto umsebenzi wasendaweni angayihlela ngayo. Yabelana ngesivinini kanye nesamba esiphelele, ukuze wonke umuntu akwazi ngasiphi isikhathi ukubona ukuthi usebenza kahle noma usemuva.

Maphakathi nenyanga, qhathanisa ukuthengiswa kwangempela nesivinini bese ubala ukuthi kudingeka ini ngosuku kwizinsuku ezisele zenyanga. Isiqondiso sethu se-sibikezelo sokuthengisa ekupheleni kwenyanga sichaza ukuthi wenza kanjani lokhu ngezinsuku zokusebenza nobubanzi obunengqondo.

Isinyathelo 7: Engeza imigomo emincane emibili noma emithathu eholela emphumelweni

Imiphumela yokuthengisa ibambezeleka ngemva kokusebenza. Lapho inombolo yenyanga ishiywa, sekuseduluka kakhulu ukulungisa. Hlanganisa inhloso ngayinye yokuthengisa nemigomo yomsebenzi emibili noma emithathu ebikezela yona, isibonelo izivakashi ngeviki, izi-quote ezithunyelwe noma amakhasimende amasha avulwe. Khetha imisebenzi umlando wakho ukhombisa ukuthi iholela ku-oda ngempela. Uhlu lwethu lwe-KPI zokuthengisa zabasebenzi basendaweni lukhombisa izilinganiso ezisetshenziswa amaqembu amaningi asendaweni.

Gcina imigomo yomsebenzi incane futhi ilungile. Ikhona ukuze isize umsebenzi wasendaweni abone kusenesikhathi ukuthi inyanga iyawohloka, hhayi ukuze kuqapheliswe yonke imizuzu yosuku lwakhe.

Isinyathelo 8: Vumelana ngenhloso nomsebenzi ngamunye wasendaweni

Ukuzibophezela kubalulekile, ngakho ungathumeli izinombolo nje ngomyalezo. Chitha imizuzu eyi-15 nomsebenzi ngamunye wasendaweni ubonise:

Lalela umbono wabo ngesifunda. Umsebenzi wasendaweni ngokuvamile uyazi ukuthi iklayenti elikhulu seliyoyinciphisa ama-oda, noma ukuthi isitolo esisha sizovulwa, ngaphambi kokuthi lokho kuvele kunoma yimuphi umbiko. Shintsha inhloso uma enikeza ubufakazi bangempela. Bhala phansi inombolo yokugcina bese uyabelana nayo.

Uma inhloso ithinta imholo, imithetho yekhomishini idinga ukunakwa okufanayo. Iseluleko sethu sokuklama uhlelo lwekhomishini yokuthengisa basendaweni sichaza ukuthi uhlanganisa kanjani lezi zimbili.

Isinyathelo 9: Landelela ngamasonto, ugcine inhloso izinzile

Buyekeza inqubekela phambili ngenhloso nomsebenzi ngamunye wasendaweni okungenani kanye ngeviki. Bheka ukuthengiswa okwenziwe kuze kube manje, isivinini esidingekayo kanye nemigomo yomsebenzi. Uma umuntu ebambezelekile, buza ukuthi yini esendleleni: ukubambezeleka kweklayenti, inkinga yesitoko noma izivakashi ezinganele.

Ungashintshi izinhloso phakathi nesikhathi ngaphandle uma kukhona okushintshe ngaphandle kwesilawuli somsebenzi wasendaweni, njengomkhiqizo olahlekile, ukuntuleka kwesitoko isikhathi eside noma ushintsho lwesifunda. Ukukhuphula inhloso ngoba umuntu uphumelela kuyindlela esheshayo yokufundisa ithimba ukuthi lehlise isivinini ekupheleni kwenyanga.

Ekupheleni kwesikhathi ngasinye, qhathanisa izinhloso nemiphumela yangempela kumsebenzi ngamunye wasendaweni, bese usebenzisa lokho ofunda ngakho lapho usetha izinhloso ezilandelayo.

Amaphutha avamile ekusetheni inhloso

Indlela uWayfen akusiza ngayo

Ekhasini le-Targets & commission lika-Wayfen, umphathi usetha inhloso yenkampani kanye nenhloso yomsebenzi ngamunye wasendaweni ngeviki, inyanga, ikota noma unyaka. I-Wayfen iqhathanisa inhloso ngayinye nemali yokuthengisa okuqediwe umsebenzi wasendaweni ayenzile, bese ibonisa ukufinyelela, umehluko kanye, lapho izinga lekhomishini lisethiwe, nekhomishini yalesi sikhathi. Uma izinhloso zomuntu ngamunye zingalingani nenhloso yenkampani, i-Wayfen ibonisa igebe futhi inikeze izinkinobho zokuhambisa (sync) ukuze zilingane. Unyaka noma ikota kungahlukaniswa ibe izikhathi ezimfishane ngesinyathelo esisodwa.

Ukuhambisa kungabuye kuhlukanise inhloso yenkampani ngokulinganayo phakathi kwabasebenzi basendaweni; uma usebenzisa lokho njengesisekelo sokuqala, lungisa inombolo yomuntu ngamunye emva kwalokho ukuze ibonise isifunda sakhe. Isibikezelo sokuthengisa sangasekupheleni kwenyanga sika-Wayfen sikhombisa isivinini sakho kanye nokudingeka ngosuku ukuze ufinyelele inhloso yenyanga. Abasebenzi basendaweni babona inhloso yabo ephilayo kufoni yabo, futhi abaphathi bangabona ithebula lokuphumelela lethimba ku-Reports. Ungalikhipha noma uliphrinte ikhasi lezinhloso ekupheleni kwesikhathi.

Imibuzo evame ukubuzwa

Ungasetha kanjani inhloso yokuthengisa elingekile?

Hlanganisa izinto ezintathu: isidingo senkampani, umlando wesifunda ngasinye wezinyanga ezingu-12 ezedlule, nokuhlolwa kokukwazi: izivakashi ngosuku, izinsuku zokusebenza, izinga lezivakashi ezisiholela ku-oda kanye nenani eliphakathi loku-oda. Uma inhloso iphezulu kunalokho ukukwazi kuvumela, nquma ukuthi yini ezoshintsha ukuze kuvalwe igebe.

Ingabe wonke umsebenzi wasendaweni kufanele abe nenhloso efanayo?

Cha. Izifunda zihlukile ngosayizi, umlando kanye nokukhula okungenzeka. Nika umsebenzi wasendaweni ngamunye inhloso esekelwe esifundeni sakhe, bese uqinisekisa ukuthi izinhloso zomuntu ngamunye zilingane noma zidlule inhloso yenkampani.

Izinhloso zokuthengisa kufanele zikhuphuke kangakanani unyaka ngamunye?

Akukho iphesenti elisethiwe. Yenza ukukhuphuka kususelwe ekuqhubekeni kwesifunda ngasinye, ekukhuleni okungakasetshenziswa okungenzeka nezinguquko ezihleliwe, njengemikhiqizo emisha noma abasebenzi basendaweni abengeziwe, kunokusebenzisa inombolo eyodwa kubo bonke.

Izinhloso zokuthengisa kufanele zibe ngenyanga noma ngekota?

Amaqembu amaningi asendaweni asebenzisa izinhloso zenyanga ngoba zihambisana nomjikelezo wokuthengisa nokukhokhwa kwekhomishini, bese zihlukaniswa zibe isivinini sesonto. Izinhloso zekota zihambisana nemijikelezo emide yokuthengisa namaoda amakhulu angajwayelekile.

Ngingenzani uma umsebenzi wasendaweni eqhubeka ehluleka ukufinyelela enhlosweni?

Qala ngokuhlola inhloso ngokwayo ngokusekelwe komlando wesifunda nokukwazi kwaso. Uma ilungile, bheka umsebenzi ongemuva kwayo: inani lezivakashi, izinga lezivakashi ezisiholela ku-oda kanye nenani eliphakathi loku-oda. Vumelana ngoshintsho olulodwa oluthile ngesikhathi, bese uluhlola masonto onke.

Yimuphi umehluko phakathi kwenhloso yokuthengisa nesilinganiso sokuthengisa (quota)?

Ekusebenziseni kwansuku zonke, la magama amabili asho cishe into efanayo. "Quota" ivame ukusetshenziswa lapho inombolo ibotshelwe ngqo ekukhokhweni noma ekubuyekezweni kokusebenza, kuyilapho "target" ivame ukusetshenziswa ebhizinisini ngokujwayelekile.

Zama i-Wayfen mahhala izinsuku ezingu-14 nabantu abangafika kuba ngu-5. Akudingeki ikhadi.

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Bheka futhi: Wayfen ngokwemboni.